Digital Transformation

Your Digital Transformation Requires a Solution – Not Just Software

Part 1 of a 3-Part Series:

Digital transformation is the recognition that technology is crucial to staying competitive in a rapidly evolving business environment. Big Data, mobile, and Internet of Things (IoT) are just a few of the technologies that are profoundly impacting business practices, including how customers are served.

A global IDC survey has found that 37.1 percent of business executives say the top digital transformation driver is productivity improvement. It makes sense in a global competitive environment wherein managers are continually tasked with doing more with the same or less.

The second-highest survey response pertains to competitive advantage. In the case of manufacturing, 34 percent of respondents say that digitally-empowered competitors have already gained advantage. These manufacturers are feeling the pressure to innovate, whether they want to or not.

Wouldn’t it be nice if decision makers could press a big red button marked ‘digital transformation’? It’s tempting to think that a shiny new software application alone could do the trick. Of course, we know that life is more complicated than that.

It’s important to remember that software is merely a technology. To be successful, the digital transformation requires a coordinated effort. Your business must align its people and processes with technology to achieve the desired outcome.

In other words, a total solution is required. As the IDC survey suggests, the software you select should have your firm’s productivity and competitiveness goals in mind. Importantly, the software must be implemented by business analysts who thoroughly understand your industry. The right technology partner will have a proven track record of helping businesspeople like you differentiate their companies from the competition.

The digital transformation is underway. What can you learn from working with a solutions provider who has a proven track record of success with manufacturers like you?

Talk to us. In an increasingly competitive business environment, you don’t want to fall behind. Let’s find ways for your business to leverage technology, improve productivity, and achieve competitive advantage.

Authored by:
Thomas M. Birdwell, III

Birdwell International

Are you satisfied with the level of productivity in your business? Are new or established competitors gaining competitive advantage in your industry? Do you have a big red button marked ‘digital transformation’ on your desk?  Drop a comment below. We’d love to hear from you!

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